The best way to run affiliate campaigns on Facebook Ads is to follow a few simple principles. These principles are meant to give you the ability to start with a low budget, quickly find what works for you, and finally scale your campaigns while staying in control of your ad spent.
To be perfectly honest, Facebook Ads is one of the simplest ad platform I’ve used in my 15+ years career. The targeting options are nearly infinite, the volume of traffic is expandable at will, and you have a large variety of ad formats to unleash your marketing creativity.
Yet, all these targeting and optimization options, are only good if you can track the performances of your campaigns, AND attribute them to your ads.
And that’s unfortunately the huge trap for many marketers - Newbies, and experts alike.
Unfortunately, marketing gurus selling courses and facebook mentorships, mostly forget to talk about tracking and attribution. They simply tell you to maximize for clicks, and place your facebook pixel on your “thank you page.”
Unfortunately, as an affiliate marketers you can’t use your Facebook Pixel on an affiliate offer “thank you page”.
So, how do you run a successful affiliate campaign on Facebook if you can’t track your conversions in your Facebook Ad manager?
Luckily, last year Facebook released a new tracking method called the Facebook Conversion API.
In a nutshell, it gives you the ability to send conversions from “your server”, directly to the Facebook Pixel.
Sounds complicated? You are right! It’s a very complex method, that only very skilled developers can implement.
🍀 For those that were not gifted with coding skills, you can use an affiliate tracking platform that was specifically built to track affiliate campaigns for Facebook Ads.
AnyTrack (the company that I founded last year), was specifically built to run Affiliate campaigns on Facebook.
The platforms combines the most important tracking and automation features that top agencies use to overcome leverage the Facebook Ads platform.
✅ Automatic tracking of all your Form submissions and outbound clicks
✅ Facebook Conversion API Direct integration for Conversion Tracking and attribution
✅ Audience building, and lookalike audiences
✅ Integration with over 60 affiliate networks - (so your affiliate conversions are directly tracked inside facebook)
Side note:
If you currently work with ClickBank you can 👉 Check out how you can track your ClickBank Sales in Facebook right now.
And the most important benefit, is that you only need to copy / paste a tracking tag to your site, to start tracking your sales funnel. So if you’re not a coder, or can’t be bothered with learning how tracking works, you’re going to love AnyTrack;)
Since the platform follows the strict Facebook Developer’s policy, it’s fully approved by Facebook, and will give you the peace of mind you need to focus on your marketing.
It’s free to try, and you can get started in minutes.
I hope my answer will help you make the most out of your Facebook Campaigns.
Good luck!
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