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How to Get Your Business Noticed by Online Marketers in Amazon

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Basic Marketing (2021)

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Opening Scenario : |) eh A Case Of gayes As a customer presses buttons and enjoys a video game, he is unaware of the marketing actions taken by the company which brought that experience to him. However, companies have to think and plan a lot from manufacturing of products (development of video game) to distribution channels (be those online purchases or retail outlets where Blu-rays are placed), from pricing to its promotional efforts. One video game developer and publisher is American Supergiant Games, whose CEO Amir Rao is of Pakistani origin but grew up in US and graduated from Columbia University with a major in English’. He joined Electronic Arts (a video game developer) as an intern in 2005, then was employed by them where he worked on Command & Conquer series as Red Alert 3. Later on Amir and one of his colleagues Gavin Simon both quit their jobs in 2009 as they decided to develop a new company together thus forming Supergiant Games with its Head Quarters in California, US’. They ended up launching ‘Bastion’ an action RPG (Role Playing Game) that was although their first game but gained massive fame. It had very high rating, released on X360, came up with further successful action RPGs ‘Transistor’ (2014) and 3. 'Pyre' (2017), that gained an average of 85% rating on With a small team of 20 employees they approached Epic Games for development of a game for Steam (an online gaming platform for Windows). An initial version (called ‘early access’) of this game ‘Hades’ was released in 2019 while the full game is scheduled for late 2020 as the development time for a game is three years’, something that most PC, 1OS in 2011/12 and later on even on PS4 in 2015. Following it they video game players are unaware of. Amir was listed as one of the top 30 under 30 by Forbes in 2014° These are remarkable feats and are not easily achieved without a lot of planning and promotion. Games developed by Supergiant are played by thousands of players yet majority of them would never give a thought to the amount of effort exerted and planning done by the company in bringing this product to them oa


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